Google Analytics is the industry standard for tracking website visitors and their behaviors. Even out-of-the-box, it provides deep insight into how people use your website. For SaaS businesses however, additional customization is necessary to get a complete view of how visitors interact with your website.
Osman Sheikh
Recent Posts
Google Analytics for SaaS: 5 Custom Segments You Should be Using
Oct 19, 2018 5:23:59 AM / by Osman Sheikh posted in B2B
Reporting on Content Marketing with Salesforce and HubSpot
Oct 3, 2018 11:52:47 AM / by Osman Sheikh
Do you really understand how your content affects revenue?
Marketing Automation Best Practice: Cleaning Up Your HubSpot Portal
Aug 1, 2018 7:45:54 AM / by Osman Sheikh posted in Marketing Automation
Does Chaos Reign in Your HubSpot Portal?
Over time, your Hubspot portal may start to get unwieldy. Badly named lists, random workflows that do too many things, and an undisciplined approach to data cleanliness can lead to larger problems down the road.