OpGen Media: Marketing Ops & Demand Generation Insights

Osman Sheikh


Recent Posts

Google Analytics for SaaS: 5 Custom Segments You Should be Using

Oct 19, 2018 8:23:59 AM / by Osman Sheikh posted in B2B

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Google Analytics is the industry standard for tracking website visitors and their behaviors. Even out-of-the-box, it provides deep insight into how people use your website. For SaaS businesses however, additional customization is necessary to get a complete view of how visitors interact with your website.

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Reporting on Content Marketing with Salesforce and HubSpot

Oct 3, 2018 2:52:47 PM / by Osman Sheikh

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Do you really understand how your content affects revenue?

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Marketing Automation Best Practice: Cleaning Up Your HubSpot Portal

Aug 1, 2018 10:45:54 AM / by Osman Sheikh posted in Marketing Automation

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Does Chaos Reign in Your HubSpot Portal?

Over time, your Hubspot portal may start to get unwieldy. Badly named lists, random workflows that do too many things, and an undisciplined approach to data cleanliness can lead to larger problems down the road.

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