Apr 1, 2020 12:26:19 PM / by Taran Soodan posted in Demand Generation, Lead Generation, Lead Nurturing, SaaS
Sales enablement is a strategy that helps all customer-facing employees in B2B businesses provide value during every customer interaction throughout the buyer lifecycle. The result is a personalized and engaging customer experience that ultimately results in customer retention, sales, and business growth.
Aug 2, 2019 2:01:13 PM / by Brandon Pindulic posted in Lead Nurturing
Lead nurturing strategies form the backbone of your B2B marketing efforts. A proper lead nurture is the catalyst to converting leads and MQLs into educated buyers.
Jan 20, 2017 7:19:36 AM / by Brandon Pindulic posted in B2B, content marketing, Demand Generation, Lead Generation, Lead Nurturing
How to Choose Content for Top-Funnel Lead Generation
