OpGen Media: Marketing Ops & Demand Generation Insights

HubSpot vs. Act-On — What Is the Best Choice For Your Business?

May 20, 2019 3:10:20 PM / by Ryan Bozeman posted in Marketing Operations

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Choosing the right digital marketing and automation software is an important choice. It sets the stage for the future of your digital operations — what campaigns you run, what channels you focus on, and how you scale your marketing efforts are all affected by your choice.

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Internal Hire vs. External Agency: Which Makes More Sense?

Apr 24, 2019 7:48:41 PM / by Ryan Bozeman posted in Marketing Operations

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When companies move to expand their marketing operations, their early steps are often impeded by a common question — “Should I hire a marketing person internally, or work with an agency?”

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