OpGen Media: Marketing Ops & Demand Generation Insights

How B2B Marketers Are Responding to COVID-19

Apr 29, 2020 1:20:33 PM / by Brandon Pindulic posted in Demand Generation, Marketing Operations, Digital Marketing

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What Demand Gen Experts Have to Say

With all in-person events having been cancelled or postponed due to the COVID-19 pandemic, we decided to engage in a bit of a conversation with some of our fellow marketers to see how they are handling the situation. We wanted to know how B2B companies of all sizes were adjusting and what their future plans looked like. This lead us to asking each other questions such as:

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HubSpot vs. Act-On — What Is the Best Choice For Your Business?

May 20, 2019 3:10:20 PM / by Ryan Bozeman posted in Marketing Operations

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Choosing the right digital marketing and automation software is an important choice. It sets the stage for the future of your digital operations — what campaigns you run, what channels you focus on, and how you scale your marketing efforts are all affected by your choice.

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Internal Hire vs. External Agency: Which Makes More Sense?

Apr 24, 2019 7:48:41 PM / by Ryan Bozeman posted in Marketing Operations

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When companies move to expand their marketing operations, their early steps are often impeded by a common question — “Should I hire a marketing person internally, or work with an agency?”

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