With all in-person events having been cancelled or postponed due to the COVID-19 pandemic, we decided to engage in a bit of a conversation with some of our fellow marketers to see how they are handling the situation. We wanted to know how B2B companies of all sizes were adjusting and what their future plans looked like. This lead us to asking each other questions such as:
Choosing the right digital marketing and automation software is an important choice. It sets the stage for the future of your digital operations — what campaigns you run, what channels you focus on, and how you scale your marketing efforts are all affected by your choice.
When companies move to expand their marketing operations, their early steps are often impeded by a common question — “Should I hire a marketing person internally, or work with an agency?”
