Having a deep understanding of your software-as-a-service (SaaS) business’ traffic is a fundamental piece of the financial health puzzle. To gain that understanding, you have to dive deep into each channel, evaluating and optimizing each separately from one other.
To start, this blog post isn’t about generating more sales opportunities and building a scalable demand generation process like our other posts such as this one and this one. Rather, it’s about our year in 2017, a Thank You to our clients, and a Congratulations to our team and a look ahead for our 2018 plans.
What do the top B2B content marketers have in common?
It turns out that it has less to do about what kind of marketing tactic they’re using, and more about the attributes all successful marketers share.
With our second demand generation expert interview (see our first here with Logan Mallory of Jive Communications), I’m proud to welcome Kamil Rextin, Demand Generation Manager at CrowdRIff.
These interviews are a new series we're doing that allows us to connect with experienced demand gen managers who are doing interesting things across the industry. It allows us to see what is working and what isn’t, and to provide context into how fast growing and large SaaS companies are approaching demand generation.
B2B sales processes are becoming increasingly sophisticated. To deal with the constantly evolving sales process, companies have innovated to ensure that they are addressing the needs of prospects at the right time.
For many B2B marketing teams, generating top-funnel and marketing qualified leads through content promotion is a vital part of their marketing strategy.
One of the most critical pieces of the demand generation puzzle, is lead nurturing. But, what does lead nurturing really accomplish?