OpGen Media: Marketing Ops & Demand Generation Insights

Ryan Bozeman


Recent Posts

[Infographic] HubSpot vs Pardot

Aug 13, 2019 7:12:45 AM / by Ryan Bozeman

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As marketing automation systems become a critical component to SMB and mid-market companies' marketing stack, there’s much to consider when deciding upon a platform. Many of our clients have a difficult choice determining which solution is the best fit for their business as both platforms provide a variety of features and functionality that cover the needs of most marketing operations aspects. 

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HubSpot vs. Act-On — What Is the Best Choice For Your Business?

May 20, 2019 12:10:20 PM / by Ryan Bozeman posted in Marketing Operations

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Choosing the right digital marketing and automation software is an important choice. It sets the stage for the future of your digital operations — what campaigns you run, what channels you focus on, and how you scale your marketing efforts are all affected by your choice.

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Internal Hire vs. External Agency: Which Makes More Sense?

Apr 24, 2019 4:48:41 PM / by Ryan Bozeman posted in Marketing Operations

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When companies move to expand their marketing operations, their early steps are often impeded by a common question — “Should I hire a marketing person internally, or work with an agency?”

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3 Types of Email Sequences Every SaaS Company Should Develop

Apr 10, 2019 3:21:42 PM / by Ryan Bozeman posted in SaaS

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For software-as-a-service (SaaS) companies, their ability to educate their audience and convey value plays a defining role in their success. As the founder of an agency that has worked with SaaS companies selling into a wide range of industries, I’ve often found that the more effectively companies are able to communicate that value, the better all of their marketing initiatives become.

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HubSpot vs Pardot: Which is the Right Choice for Your Business?

Feb 15, 2019 12:15:53 PM / by Ryan Bozeman posted in Marketing Automation, Pardot, HubSpot

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HubSpot and Pardot of the two most popular marketing automation platforms available today for SMB and mid-market companies. Our clients often have a tough choice deciding which will be the best fit for their business. Both offer a wide variety of features that cover the needs of most marketing operations.

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