As marketing automation systems become a critical component to SMB and mid-market companies' marketing stack, there’s much to consider when deciding upon a platform. Many of our clients have a difficult choice determining which solution is the best fit for their business as both platforms provide a variety of features and functionality that cover the needs of most marketing operations aspects.
Choosing the right digital marketing and automation software is an important choice. It sets the stage for the future of your digital operations — what campaigns you run, what channels you focus on, and how you scale your marketing efforts are all affected by your choice.
When companies move to expand their marketing operations, their early steps are often impeded by a common question — “Should I hire a marketing person internally, or work with an agency?”
For software-as-a-service (SaaS) companies, their ability to educate their audience and convey value plays a defining role in their success. As the founder of an agency that has worked with SaaS companies selling into a wide range of industries, I’ve often found that the more effectively companies are able to communicate that value, the better all of their marketing initiatives become.
HubSpot and Pardot of the two most popular marketing automation platforms available today for SMB and mid-market companies. Our clients often have a tough choice deciding which will be the best fit for their business. Both offer a wide variety of features that cover the needs of most marketing operations.