OpGen Media: Marketing Ops & Demand Generation Insights

Ryan Bozeman


Recent Posts

[Infographic] HubSpot vs Pardot

Aug 13, 2019 10:12:45 AM / by Ryan Bozeman

0 Comments

As marketing automation systems become a critical component to SMB and mid-market companies' marketing stack, there’s much to consider when deciding upon a platform. Many of our clients have a difficult choice determining which solution is the best fit for their business as both platforms provide a variety of features and functionality that cover the needs of most marketing operations aspects. 

Read More

HubSpot vs. Act-On — What Is the Best Choice For Your Business?

May 20, 2019 3:10:20 PM / by Ryan Bozeman posted in Marketing Operations

0 Comments

Choosing the right digital marketing and automation software is an important choice. It sets the stage for the future of your digital operations — what campaigns you run, what channels you focus on, and how you scale your marketing efforts are all affected by your choice.

Read More

Internal Hire vs. External Agency: Which Makes More Sense?

Apr 24, 2019 7:48:41 PM / by Ryan Bozeman posted in Marketing Operations

0 Comments

When companies move to expand their marketing operations, their early steps are often impeded by a common question — “Should I hire a marketing person internally, or work with an agency?”

Read More

3 Types of Email Sequences Every SaaS Company Should Develop

Apr 10, 2019 6:21:42 PM / by Ryan Bozeman posted in SaaS

0 Comments

For software-as-a-service (SaaS) companies, their ability to educate their audience and convey value plays a defining role in their success. As the founder of an agency that has worked with SaaS companies selling into a wide range of industries, I’ve often found that the more effectively companies are able to communicate that value, the better all of their marketing initiatives become.

Read More

HubSpot vs Pardot: Which is the Right Choice for Your Business?

Feb 15, 2019 3:15:53 PM / by Ryan Bozeman posted in Marketing Automation, Pardot, HubSpot

0 Comments

HubSpot and Pardot of the two most popular marketing automation platforms available today for SMB and mid-market companies. Our clients often have a tough choice deciding which will be the best fit for their business. Both offer a wide variety of features that cover the needs of most marketing operations.

Read More