OpGen Media: Marketing Ops & Demand Generation Insights

How to Create a Successful Demand Generation Strategy

May 21, 2020 11:53:48 AM / by Brandon Pindulic posted in B2B, Demand Generation, Lead Generation, Marketing Automation

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Having a comprehensive Demand Generation strategy helps companies cultivate awareness of and interest in their brand. When successful, demand generation increases your brand awareness, improves the quality of your leads, and ultimately helps you close more sales and win more customers. 

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How B2B Marketers Are Responding to COVID-19

Apr 29, 2020 1:20:33 PM / by Brandon Pindulic posted in Demand Generation, Marketing Operations, Digital Marketing

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What Demand Gen Experts Have to Say

With all in-person events having been cancelled or postponed due to the COVID-19 pandemic, we decided to engage in a bit of a conversation with some of our fellow marketers to see how they are handling the situation. We wanted to know how B2B companies of all sizes were adjusting and what their future plans looked like. This lead us to asking each other questions such as:

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What is Demand Generation?

Apr 23, 2020 1:32:40 AM / by Taran Soodan posted in Demand Generation, Lead Generation, Digital Marketing

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How to Improve Demand Generation

Marketing strategies have evolved significantly over the past two decades for businesses, thanks to the plethora of new communication channels, sources of data, and technological tools available to marketers. One of the latest strategies to arise is demand generation, an approach utilized by a wide variety of B2B SaaS companies and services companies to increase demand for their products or services. 

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Forecasting SaaS Growth: What Is the Ideal CAC LTV Ratio?

Apr 15, 2020 5:01:12 PM / by Taran Soodan posted in Demand Generation, Lead Generation, Digital Marketing, Website Optimization

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Using CAC:LTV to Grow Your SaaS Business

SaaS companies have a critical advantage that makes them appealing, compared to other types of companies and startups: the ability to scale. However, there are a few problems SaaS companies inevitably face. First, forecasting growth is exceptionally difficult, especially if you don’t fully understand the variables. Second, maintaining a proper balance of costs and revenue is vital if you want to succeed long-term. 

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How to Improve Sales Enablement with HubSpot

Apr 1, 2020 3:26:19 PM / by Taran Soodan posted in Demand Generation, Lead Generation, Lead Nurturing, SaaS

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Using HubSpot to Improve Sales Enablement

Sales enablement is a strategy that helps all customer-facing employees in B2B businesses provide value during every customer interaction throughout the buyer lifecycle. The result is a personalized and engaging customer experience that ultimately results in customer retention, sales, and business growth. 

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Multi-Touch Attribution Models and When They are Most Effective

Mar 27, 2020 1:02:13 AM / by Taran Soodan posted in Demand Generation, Marketing Automation, SaaS, Digital Marketing

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Attribution Models: Why you need them

Marketing professionals are great at capturing and analyzing data – especially conversion rates. New software technologies make it easier than ever for businesses to analyze critical data like click-through rates and sales to drive financial decisions. 

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4 Smart Strategies to Generate More Leads By Extending the Reach of Your Content

Jan 29, 2020 2:53:04 PM / by Taran Soodan posted in content marketing, Demand Generation

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4 Smart Strategies to Generate More Leads By Extending the Reach of Your Content

If you own or market a B2B tech business, you know that opportunities for growth have never been stronger. You also know that, given the potential return on investment, competition in the tech industry is stiff. Said differently, for those SaaS and other tech companies that succeed, the reward is huge—for those that don't, there are lost investments, frustration, and disappointment.  

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What is SaaS Demand Generation?

Oct 9, 2019 3:39:05 PM / by Taran Soodan posted in Demand Generation, Lead Generation, Digital Marketing

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Mastering SaaS Demand Generation

Customers are the heart of your business. But customers don’t just magically show up at your doorstep ready to buy. They need to become aware of your product and over time build awareness of your brand and interest in your offering. As a SaaS company, you need to constantly be in contact with information about use cases, functionality, and benefits to stay on top of longer sales cycles that include many decision-makers. 

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How to Choose Content for Top-Funnel Lead Generation

Jan 20, 2017 10:19:36 AM / by Brandon Pindulic posted in B2B, content marketing, Demand Generation, Lead Generation, Lead Nurturing

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How to Choose Content for Top-Funnel Lead Generation

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