OpGen Media: Marketing Ops & Demand Generation Insights

How to Track Attribution in HubSpot

Aug 6, 2020 2:20:18 AM / by Brandon Pindulic posted in Demand Generation, Marketing Automation, SaaS, Digital Marketing

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What is attribution?

When running marketing campaigns, it’s only natural to measure the outcome so you can justify your costs and prove there's an ROI. Now, suppose the campaign was a resounding success and you saw an increase in new leads and your sales team closed a lot of deals. Obviously, you did something right, but the question becomes: what did we do to get these results? Attribution can be tricky to track, but tools like HubSpot make it easier. 

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Using Content Optimization to Grow Your Business

Jul 15, 2020 3:44:35 PM / by Brandon Pindulic posted in content marketing, Demand Generation, Digital Marketing

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Why you Need Content Optimization

Content is king. For businesses looking to generate leads or sales from organic searches, content marketing can prove to be a valuable channel. Many businesses post content in the hopes of getting it to rank on the first page of Google. However, most content posted by businesses is in need of content optimization. Posting content is easy, but optimizing the content so it ranks well is tricky.

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B2B Content Marketing: How It Grows Your Business

Jul 5, 2020 6:59:54 PM / by Brandon Pindulic posted in content marketing, Demand Generation, Lead Generation, Digital Marketing

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Get More Leads with B2B Content Marketing

For B2B marketers, qualified leads are the ultimate measure of success. As a marketer or Demand Gen team, your goal is to generate leads for your B2B business in a consistent manner. There are a variety of channels to generate leads from including advertising, email, cold calling, and others. One underrated channel for lead generation is B2B content marketing.   

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How to Create a Successful Demand Generation Strategy

May 21, 2020 11:53:48 AM / by Brandon Pindulic posted in B2B, Demand Generation, Lead Generation, Marketing Automation

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Having a comprehensive Demand Generation strategy helps companies cultivate awareness of and interest in their brand. When successful, demand generation increases your brand awareness, improves the quality of your leads, and ultimately helps you close more sales and win more customers. 

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How B2B Marketers Are Responding to COVID-19

Apr 29, 2020 1:20:33 PM / by Brandon Pindulic posted in Demand Generation, Marketing Operations, Digital Marketing

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What Demand Gen Experts Have to Say

With all in-person events having been cancelled or postponed due to the COVID-19 pandemic, we decided to engage in a bit of a conversation with some of our fellow marketers to see how they are handling the situation. We wanted to know how B2B companies of all sizes were adjusting and what their future plans looked like. This lead us to asking each other questions such as:

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What is Demand Generation?

Apr 23, 2020 1:32:40 AM / by Taran Soodan posted in Demand Generation, Lead Generation, Digital Marketing

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How to Improve Demand Generation

Marketing strategies have evolved significantly over the past two decades for businesses, thanks to the plethora of new communication channels, sources of data, and technological tools available to marketers. One of the latest strategies to arise is demand generation, an approach utilized by a wide variety of B2B SaaS companies and services companies to increase demand for their products or services. 

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Forecasting SaaS Growth: What Is the Ideal CAC LTV Ratio?

Apr 15, 2020 5:01:12 PM / by Taran Soodan posted in Demand Generation, Lead Generation, Digital Marketing, Website Optimization

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Using CAC:LTV to Grow Your SaaS Business

SaaS companies have a critical advantage that makes them appealing, compared to other types of companies and startups: the ability to scale. However, there are a few problems SaaS companies inevitably face. First, forecasting growth is exceptionally difficult, especially if you don’t fully understand the variables. Second, maintaining a proper balance of costs and revenue is vital if you want to succeed long-term. 

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How to Improve Sales Enablement with HubSpot

Apr 1, 2020 3:26:19 PM / by Taran Soodan posted in Demand Generation, Lead Generation, Lead Nurturing, SaaS

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Using HubSpot to Improve Sales Enablement

Sales enablement is a strategy that helps all customer-facing employees in B2B businesses provide value during every customer interaction throughout the buyer lifecycle. The result is a personalized and engaging customer experience that ultimately results in customer retention, sales, and business growth. 

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Multi-Touch Attribution Models and When They are Most Effective

Mar 27, 2020 1:02:13 AM / by Taran Soodan posted in Demand Generation, Marketing Automation, SaaS, Digital Marketing

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Attribution Models: Why you need them

Marketing professionals are great at capturing and analyzing data – especially conversion rates. New software technologies make it easier than ever for businesses to analyze critical data like click-through rates and sales to drive financial decisions. 

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4 Smart Strategies to Generate More Leads By Extending the Reach of Your Content

Jan 29, 2020 2:53:04 PM / by Taran Soodan posted in content marketing, Demand Generation

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4 Smart Strategies to Generate More Leads By Extending the Reach of Your Content

If you own or market a B2B tech business, you know that opportunities for growth have never been stronger. You also know that, given the potential return on investment, competition in the tech industry is stiff. Said differently, for those SaaS and other tech companies that succeed, the reward is huge—for those that don't, there are lost investments, frustration, and disappointment.  

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