Your demand engine depends on a high-quality sales process. That sales process requires a rock-solid foundation to ensure you’re able to connect with your customers at every stage of the funnel. A powerful CRM tool can help.

Your customers demand a high-touch experience. To deliver, you must nurture each customer throughout their journey—no matter how long it takes.

Demand generation enables you to use each marketing tactic in your strategy to create touchpoints throughout the customer journey. As a result, you can build a lasting relationship with your customers that withstands the test of time (and those come-and-go marketing trends).

Software and SaaS companies take full advantage of available technology when it comes to providing services to their customers. Yet, many still fail to do the same for their business. Marketing automation technology makes it possible to gather more leads and B2B sales without doubling or tripling your work.

Modern technology has drastically improved digital marketing efforts. Thanks to marketing automation, marketing departments no longer handle monotonous chores like individually sending out emails, planning out call lists, or manually creating sales reports. Despite its benefits, countless marketers have failed to capitalize on lead scoring.

What are product engagement metrics in the SaaS model?

Gathering and analyzing metrics is the most critical aspect of every business strategy. Regardless of industry, metrics are the foundation for smart business decisions. When your business is a SaaS business, all metrics are important. However, if you want to grow your business, product engagement metrics should drive your marketing and business strategies.

Having a comprehensive Demand Generation strategy helps companies cultivate awareness of and interest in their brand. When successful, demand generation increases your brand awareness, improves the quality of your leads, and ultimately helps you close more sales and win more customers. 

Google Analytics is the industry standard for tracking website visitors and their behaviors. Even out-of-the-box, it provides deep insight into how people use your website. For SaaS businesses however, additional customization is necessary to get a complete view of how visitors interact with your website.

Let’s try a little thought experiment.

How to Choose Content for Top-Funnel Lead Generation