OpGen Media: Marketing Ops & Demand Generation Insights

Google Analytics for SaaS: 5 Custom Segments You Should be Using

Oct 19, 2018 8:23:59 AM / by Osman Sheikh posted in B2B

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Google Analytics is the industry standard for tracking website visitors and their behaviors. Even out-of-the-box, it provides deep insight into how people use your website. For SaaS businesses however, additional customization is necessary to get a complete view of how visitors interact with your website.

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The Future Of B2B SaaS: How NYC Reinvented Their SaaS Ecosystem

Aug 7, 2018 12:42:32 PM / by Brian Leguizamon posted in B2B, SaaS, Infographic

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Let’s try a little thought experiment.

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How to Choose Content for Top-Funnel Lead Generation

Jan 20, 2017 10:19:36 AM / by Brandon Pindulic posted in B2B, content marketing, Demand Generation, Lead Generation, Lead Nurturing

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How to Choose Content for Top-Funnel Lead Generation

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