Modern technology has drastically improved digital marketing efforts. Thanks to marketing automation, marketing departments no longer handle monotonous chores like individually sending out emails, planning out call lists, or manually creating sales reports. Despite its benefits, countless marketers have failed to capitalize on lead scoring.
Lead Scoring Can Boost Your Company's Sales
Dec 1, 2020 10:23:39 AM / by Brandon Pindulic posted in B2B, Demand Generation, Marketing Automation, HubSpot
Why Product Engagement Metrics Should Drive Your SaaS Strategies
May 21, 2020 12:28:58 PM / by Brandon Pindulic posted in B2B, SaaS
What are product engagement metrics in the SaaS model?
Gathering and analyzing metrics is the most critical aspect of every business strategy. Regardless of industry, metrics are the foundation for smart business decisions. When your business is a SaaS business, all metrics are important. However, if you want to grow your business, product engagement metrics should drive your marketing and business strategies.
How to Create a Successful Demand Generation Strategy
May 21, 2020 11:53:48 AM / by Brandon Pindulic posted in B2B, Demand Generation, Lead Generation, Marketing Automation
Having a comprehensive Demand Generation strategy helps companies cultivate awareness of and interest in their brand. When successful, demand generation increases your brand awareness, improves the quality of your leads, and ultimately helps you close more sales and win more customers.
Google Analytics for SaaS: 5 Custom Segments You Should be Using
Oct 19, 2018 8:23:59 AM / by Osman Sheikh posted in B2B
Google Analytics is the industry standard for tracking website visitors and their behaviors. Even out-of-the-box, it provides deep insight into how people use your website. For SaaS businesses however, additional customization is necessary to get a complete view of how visitors interact with your website.
The Future Of B2B SaaS: How NYC Reinvented Their SaaS Ecosystem
Aug 7, 2018 12:42:32 PM / by Brian Leguizamon posted in B2B, SaaS, Infographic
Let’s try a little thought experiment.
How to Choose Content for Top-Funnel Lead Generation
Jan 20, 2017 10:19:36 AM / by Brandon Pindulic posted in B2B, content marketing, Demand Generation, Lead Generation, Lead Nurturing
How to Choose Content for Top-Funnel Lead Generation