Gathering and analyzing metrics is the most critical aspect of every business strategy. Regardless of industry, metrics are the foundation for smart business decisions. When your business is a SaaS business, all metrics are important. However, if you want to grow your business, product engagement metrics should drive your marketing and business strategies.
Having a comprehensive Demand Generation strategy helps companies cultivate awareness of and interest in their brand. When successful, demand generation increases your brand awareness, improves the quality of your leads, and ultimately helps you close more sales and win more customers.
Google Analytics is the industry standard for tracking website visitors and their behaviors. Even out-of-the-box, it provides deep insight into how people use your website. For SaaS businesses however, additional customization is necessary to get a complete view of how visitors interact with your website.
How to Choose Content for Top-Funnel Lead Generation
