OpGen Media: Marketing Ops & Demand Generation Insights

HubSpot vs. Act-On — What Is the Best Choice For Your Business?

May 20, 2019 3:10:20 PM / by Ryan Bozeman posted in Marketing Operations

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Choosing the right digital marketing and automation software is an important choice. It sets the stage for the future of your digital operations — what campaigns you run, what channels you focus on, and how you scale your marketing efforts are all affected by your choice.

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Internal Hire vs. External Agency: Which Makes More Sense?

Apr 24, 2019 7:48:41 PM / by Ryan Bozeman posted in Marketing Operations

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When companies move to expand their marketing operations, their early steps are often impeded by a common question — “Should I hire a marketing person internally, or work with an agency?”

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3 Types of Email Sequences Every SaaS Company Should Develop

Apr 10, 2019 6:21:42 PM / by Ryan Bozeman posted in SaaS

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For software-as-a-service (SaaS) companies, their ability to educate their audience and convey value plays a defining role in their success. As the founder of an agency that has worked with SaaS companies selling into a wide range of industries, I’ve often found that the more effectively companies are able to communicate that value, the better all of their marketing initiatives become.

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HubSpot vs Pardot: Which is the Right Choice for Your Business?

Feb 15, 2019 3:15:53 PM / by Ryan Bozeman posted in Marketing Automation, Pardot, HubSpot

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HubSpot and Pardot of the two most popular marketing automation platforms available today for SMB and mid-market companies. Our clients often have a tough choice deciding which will be the best fit for their business. Both offer a wide variety of features that cover the needs of most marketing operations.

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Google Analytics for SaaS: 5 Custom Segments You Should be Using

Oct 19, 2018 8:23:59 AM / by Osman Sheikh posted in B2B

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Google Analytics is the industry standard for tracking website visitors and their behaviors. Even out-of-the-box, it provides deep insight into how people use your website. For SaaS businesses however, additional customization is necessary to get a complete view of how visitors interact with your website.

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Reporting on Content Marketing with Salesforce and HubSpot

Oct 3, 2018 2:52:47 PM / by Osman Sheikh

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Do you really understand how your content affects revenue?

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The Future Of B2B SaaS: How NYC Reinvented Their SaaS Ecosystem

Aug 7, 2018 12:42:32 PM / by Brian Leguizamon posted in B2B, SaaS, Infographic

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Let’s try a little thought experiment.

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Marketing Automation Best Practice: Cleaning Up Your HubSpot Portal

Aug 1, 2018 10:45:54 AM / by Osman Sheikh posted in Marketing Automation

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Does Chaos Reign in Your HubSpot Portal?

Over time, your Hubspot portal may start to get unwieldy. Badly named lists, random workflows that do too many things, and an undisciplined approach to data cleanliness can lead to larger problems down the road.

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HubSpot Vs. Autopilot: Which is a Better Fit for Your Organization?

May 7, 2018 10:41:37 AM / by Brandon Pindulic

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Committing to a marketing automation platform is just like selecting CRM, your selection impacts your business significantly from Marketing to Sales. From tracking your potential leads to sales opportunities and closed revenue, to marketing attribution and more, your marketing automation platform is the driving force. 

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What Is Your Payback Period and How Does This Affect Your Revenue Growth?

Mar 26, 2018 8:25:03 PM / by Brandon Pindulic

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Figuring out the best metrics to use for your SaaS KPIs can be a difficult task. Many companies spend their time searching for a “wonder metric” that rises above the rest to provide a flawless top-down view of their business. Unfortunately, that metric does not exist. There are, however, some metrics that come close, allowing you to simplify your operations while providing an in-depth look into the health of their business.

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