OpGen Media: Marketing Ops & Demand Generation Insights

How to Work with HubSpot Agencies

Nov 14, 2019, 3:50:17 PM / by Taran Soodan posted in Lead Generation, HubSpot, Digital Marketing

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What are HubSpot Agencies?

HubSpot agency partners are experts who help you manage your HubSpot instance. They provide support with HubSpot implementation, marketing campaign management, CRM setup, integrations and more. These companies are certified in using HubSpot, get exclusive training and access to special resources to help out HubSpot customers. 

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What is SaaS Demand Generation?

Oct 9, 2019, 3:39:05 PM / by Taran Soodan posted in Demand Generation, Lead Generation, Digital Marketing

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Mastering SaaS Demand Generation

Customers are the heart of your business. But customers don’t just magically show up at your doorstep ready to buy. They need to become aware of your product and over time build awareness of your brand and interest in your offering. As a SaaS company, you need to constantly be in contact with information about use cases, functionality, and benefits to stay on top of longer sales cycles that include many decision-makers. 

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[Infographic] HubSpot vs Pardot

Aug 13, 2019, 10:12:45 AM / by Ryan Bozeman

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As marketing automation systems become a critical component to SMB and mid-market companies' marketing stack, there’s much to consider when deciding upon a platform. Many of our clients have a difficult choice determining which solution is the best fit for their business as both platforms provide a variety of features and functionality that cover the needs of most marketing operations aspects. 

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[e-book] B2B Lead Nurturing: An Introduction, Strategies & Tactics

Aug 2, 2019, 5:01:13 PM / by Brandon Pindulic posted in Lead Nurturing

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Lead nurturing strategies form the backbone of your B2B marketing efforts. A proper lead nurture is the catalyst to converting leads and MQLs into educated buyers. 

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[Video] Live Website Teardown with OpGen Media & Crazy Egg

Jul 24, 2019, 2:38:41 PM / by Brandon Pindulic

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In this webinar, which you can view below, Suneet Bhaat, GM of Crazy Egg, and Brandon Pindulic, CEO of OpGen Media, dissect a landing page from one of our amazing clients, Onfleet

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HubSpot vs. Act-On — What Is the Best Choice For Your Business?

May 20, 2019, 3:10:20 PM / by Ryan Bozeman posted in Marketing Operations

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Choosing the right digital marketing and automation software is an important choice. It sets the stage for the future of your digital operations — what campaigns you run, what channels you focus on, and how you scale your marketing efforts are all affected by your choice.

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Internal Hire vs. External Agency: Which Makes More Sense?

Apr 24, 2019, 7:48:41 PM / by Ryan Bozeman posted in Marketing Operations

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When companies move to expand their marketing operations, their early steps are often impeded by a common question — “Should I hire a marketing person internally, or work with an agency?”

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3 Types of Email Sequences Every SaaS Company Should Develop

Apr 10, 2019, 6:21:42 PM / by Ryan Bozeman posted in SaaS

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For software-as-a-service (SaaS) companies, their ability to educate their audience and convey value plays a defining role in their success. As the founder of an agency that has worked with SaaS companies selling into a wide range of industries, I’ve often found that the more effectively companies are able to communicate that value, the better all of their marketing initiatives become.

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HubSpot vs Pardot: Which is the Right Choice for Your Business?

Feb 15, 2019, 3:15:53 PM / by Ryan Bozeman posted in Marketing Automation, Pardot, HubSpot

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HubSpot and Pardot of the two most popular marketing automation platforms available today for SMB and mid-market companies. Our clients often have a tough choice deciding which will be the best fit for their business. Both offer a wide variety of features that cover the needs of most marketing operations.

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Google Analytics for SaaS: 5 Custom Segments You Should be Using

Oct 19, 2018, 8:23:59 AM / by Osman Sheikh posted in B2B

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Google Analytics is the industry standard for tracking website visitors and their behaviors. Even out-of-the-box, it provides deep insight into how people use your website. For SaaS businesses however, additional customization is necessary to get a complete view of how visitors interact with your website.

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