OpGen Media: Marketing Ops & Demand Generation Insights

How to Switch From Salesforce to HubSpot Sales CRM

Mar 29, 2021 1:20:08 PM / by Brandon Pindulic posted in B2B, Demand Generation, Marketing Automation, HubSpot, b2b sales, CRM, Salesforce

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Your demand engine depends on a high-quality sales process. That sales process requires a rock-solid foundation to ensure you’re able to connect with your customers at every stage of the funnel. A powerful CRM tool can help.

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5 Types of Demand Generation Activities

Mar 29, 2021 1:18:54 PM / by Brandon Pindulic posted in B2B, Demand Generation, Marketing Automation, HubSpot, b2b sales

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Your customers demand a high-touch experience. To deliver, you must nurture each customer throughout their journey—no matter how long it takes.

Demand generation enables you to use each marketing tactic in your strategy to create touchpoints throughout the customer journey. As a result, you can build a lasting relationship with your customers that withstands the test of time (and those come-and-go marketing trends).

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3 Steps to Take Before Embracing Marketing Automation

Feb 4, 2021 9:30:00 AM / by Brandon Pindulic posted in B2B, Demand Generation, Marketing Automation, HubSpot, b2b sales

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Software and SaaS companies take full advantage of available technology when it comes to providing services to their customers. Yet, many still fail to do the same for their business. Marketing automation technology makes it possible to gather more leads and B2B sales without doubling or tripling your work.

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Lead Scoring Can Boost Your Company's Sales

Dec 1, 2020 9:23:39 AM / by Brandon Pindulic posted in B2B, Demand Generation, Marketing Automation, HubSpot

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Modern technology has drastically improved digital marketing efforts. Thanks to marketing automation, marketing departments no longer handle monotonous chores like individually sending out emails, planning out call lists, or manually creating sales reports. Despite its benefits, countless marketers have failed to capitalize on lead scoring.

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How to Track Attribution in HubSpot

Aug 6, 2020 1:20:18 AM / by Brandon Pindulic posted in Demand Generation, Marketing Automation, SaaS, Digital Marketing

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What is attribution?

When running marketing campaigns, it’s only natural to measure the outcome so you can justify your costs and prove there's an ROI. Now, suppose the campaign was a resounding success and you saw an increase in new leads and your sales team closed a lot of deals. Obviously, you did something right, but the question becomes: what did we do to get these results? Attribution can be tricky to track, but tools like HubSpot make it easier. 

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Using HubSpot Forms To Generate Leads

Aug 6, 2020 1:17:02 AM / by Brandon Pindulic posted in Lead Generation, Marketing Automation, HubSpot, Digital Marketing

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What Are HubSpot Forms?

A big part of B2B sales is making sure you have leads to convert. You may have built nice landing pages with HubSpot and have plenty of traffic coming in but it means nothing if leads aren’t being collected. This is where HubSpot’s forms come into the picture.

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How HubSpot Workflows Automate & Grow Your Business

Aug 6, 2020 1:13:21 AM / by Brandon Pindulic posted in Marketing Automation, HubSpot

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What is a HubSpot workflow?

HubSpot’s workflows can seem complicated, but their marketing automation features are industry-leading. Whether you’re running a business or building a brand, marketing automation is a crucial aspect when it comes to achieving growth. It allows you to take, everyday, time-consuming marketing tasks and automate them using HubSpot, freeing up time for the marketing and sales team to focus on more important tasks.

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Using Content Optimization to Grow Your Business

Jul 15, 2020 2:44:35 PM / by Brandon Pindulic posted in content marketing, Demand Generation, Digital Marketing

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Why you Need Content Optimization

Content is king. For businesses looking to generate leads or sales from organic searches, content marketing can prove to be a valuable channel. Many businesses post content in the hopes of getting it to rank on the first page of Google. However, most content posted by businesses is in need of content optimization. Posting content is easy, but optimizing the content so it ranks well is tricky.

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B2B Content Marketing: How It Grows Your Business

Jul 5, 2020 5:59:54 PM / by Brandon Pindulic posted in content marketing, Demand Generation, Lead Generation, Digital Marketing

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Get More Leads with B2B Content Marketing

For B2B marketers, qualified leads are the ultimate measure of success. As a marketer or Demand Gen team, your goal is to generate leads for your B2B business in a consistent manner. There are a variety of channels to generate leads from including advertising, email, cold calling, and others. One underrated channel for lead generation is B2B content marketing.   

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Why Product Engagement Metrics Should Drive Your SaaS Strategies

May 21, 2020 11:28:58 AM / by Brandon Pindulic posted in B2B, SaaS

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What are product engagement metrics in the SaaS model?

Gathering and analyzing metrics is the most critical aspect of every business strategy. Regardless of industry, metrics are the foundation for smart business decisions. When your business is a SaaS business, all metrics are important. However, if you want to grow your business, product engagement metrics should drive your marketing and business strategies.

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