Figuring out the best metrics to use for your SaaS KPIs can be a difficult task. Many companies spend their time searching for a “wonder metric” that rises above the rest to provide a flawless top-down view of their business. Unfortunately, that metric does not exist. There are, however, some metrics that come close, allowing you to simplify your operations while providing an in-depth look into the health of their business.

When we work with new clients on lead generation, one of the first steps that we take is to make sure we can connect to their Marketing Automation API so that we can pass new leads into the system. In this instance, we're going to be focusing on HubSpot and how to setup HubSpot for third-party lead generation. We created this documentation as an instructional post for our clients to maximize lead flow and conversions, and we want to now share it with all B2B marketers. 

Having a deep understanding of your software-as-a-service (SaaS) business’ traffic is a fundamental piece of the financial health puzzle. To gain that understanding, you have to dive deep into each channel, evaluating and optimizing each separately from one other.

To start, this blog post isn’t about generating more sales opportunities and building a scalable demand generation process like our other posts such as this one and this one. Rather, it’s about our year in 2017, a Thank You to our clients, and a Congratulations to our team and a look ahead for our 2018 plans.

What do the top B2B content marketers have in common?

It turns out that it has less to do about what kind of marketing tactic they’re using, and more about the attributes all successful marketers share.

With our second demand generation expert interview (see our first here with Logan Mallory of Jive Communications), I’m proud to welcome Kamil Rextin, Demand Generation Manager at CrowdRIff.

These interviews are a new series we're doing that allows us to connect with experienced demand gen managers who are doing interesting things across the industry. It allows us to see what is working and what isn’t, and to provide context into how fast growing and large SaaS companies are approaching demand generation.

B2B sales processes are becoming increasingly sophisticated. To deal with the constantly evolving sales process, companies have innovated to ensure that they are addressing the needs of prospects at the right time.

Here at OpGen Media, we’re kicking off a weekly series where we interview leading demand generation experts on various sales & marketing challenges, strategies, and tips. This week, we kick-off the series with Logan Mallory, Director of Digital Marketing at Jive Communications.

One of the most critical pieces of the demand generation puzzle, is lead nurturing. But, what does lead nurturing really accomplish?