OpGen Media: Marketing Ops & Demand Generation Insights

Google Analytics for SaaS: 5 Custom Segments You Should be Using

Oct 19, 2018 8:23:59 AM / by Osman Sheikh posted in B2B

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Google Analytics is the industry standard for tracking website visitors and their behaviors. Even out-of-the-box, it provides deep insight into how people use your website. For SaaS businesses however, additional customization is necessary to get a complete view of how visitors interact with your website.

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Reporting on Content Marketing with Salesforce and HubSpot

Oct 3, 2018 2:52:47 PM / by Osman Sheikh

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Do you really understand how your content affects revenue?

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The Future Of B2B SaaS: How NYC Reinvented Their SaaS Ecosystem

Aug 7, 2018 12:42:32 PM / by Brian Leguizamon posted in B2B, SaaS, Infographic

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Let’s try a little thought experiment.

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Marketing Automation Best Practice: Cleaning Up Your HubSpot Portal

Aug 1, 2018 10:45:54 AM / by Osman Sheikh posted in Marketing Automation

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Does Chaos Reign in Your HubSpot Portal?

Over time, your Hubspot portal may start to get unwieldy. Badly named lists, random workflows that do too many things, and an undisciplined approach to data cleanliness can lead to larger problems down the road.

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HubSpot Vs. Autopilot: Which is a Better Fit for Your Organization?

May 7, 2018 10:41:37 AM / by Brandon Pindulic

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Committing to a marketing automation platform is just like selecting CRM, your selection impacts your business significantly from Marketing to Sales. From tracking your potential leads to sales opportunities and closed revenue, to marketing attribution and more, your marketing automation platform is the driving force. 

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What Is Your Payback Period and How Does This Affect Your Revenue Growth?

Mar 26, 2018 8:25:03 PM / by Brandon Pindulic

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Figuring out the best metrics to use for your SaaS KPIs can be a difficult task. Many companies spend their time searching for a “wonder metric” that rises above the rest to provide a flawless top-down view of their business. Unfortunately, that metric does not exist. There are, however, some metrics that come close, allowing you to simplify your operations while providing an in-depth look into the health of their business.

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How to Setup Your HubSpot API Connection for Lead Generation

Mar 1, 2018 12:15:08 AM / by Brandon Pindulic

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When we work with new clients on lead generation, one of the first steps that we take is to make sure we can connect to their Marketing Automation API so that we can pass new leads into the system. In this instance, we're going to be focusing on HubSpot and how to setup HubSpot for third-party lead generation. We created this documentation as an instructional post for our clients to maximize lead flow and conversions, and we want to share it with all B2B marketers. 

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The Importance of Using a Different CAC Payback Model for Your Organic and Paid Channels

Feb 5, 2018 10:51:01 PM / by Brandon Pindulic

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Having a deep understanding of your software-as-a-service (SaaS) business’ traffic is a fundamental piece of the financial health puzzle. To gain that understanding, you have to dive deep into each channel, evaluating and optimizing each separately from one other. What most SaaS companies underestimate is just how much the expectations and needs of their audience can diverge between organic and paid traffic sources. Often, the traffic that comes through each channel arrives for different reasons, with completely different goals.

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OpGen Media is Recognized as a Top Agency on Clutch

Jan 8, 2018 7:42:13 PM / by Brandon Pindulic

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To start, this blog post isn’t about generating more sales opportunities and building a scalable demand generation process like our other posts such as this one and this one. Rather, it’s about our year in 2017, a Thank You to our clients, and a Congratulations to our team and a look ahead for our 2018 plans.

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[Infographic] 12 Habits of Successful B2B Content Marketers

Dec 15, 2017 9:37:03 AM / by Brandon Pindulic

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What do the top B2B content marketers have in common?

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