Content is king. For businesses looking to generate leads or sales from organic searches, content marketing can prove to be a valuable channel. Many businesses post content in the hopes of getting it to rank on the first page of Google. However, most content posted by businesses is in need of content optimization. Posting content is easy, but optimizing the content so it ranks well is tricky.
For B2B marketers, qualified leads are the ultimate measure of success. As a marketer or Demand Gen team, your goal is to generate leads for your B2B business in a consistent manner. There are a variety of channels to generate leads from including advertising, email, cold calling, and others. One underrated channel for lead generation is B2B content marketing.
If you own or market a B2B tech business, you know that opportunities for growth have never been stronger. You also know that, given the potential return on investment, competition in the tech industry is stiff. Said differently, for those SaaS and other tech companies that succeed, the reward is huge—for those that don't, there are lost investments, frustration, and disappointment.
You just uploaded an awesome piece of content to your website. Maybe you spent long hours doing the research and crafting the sentences by yourself, to ensure that the article was perfect in every way. Or maybe you outsourced to an expert, and now your investment has paid off with an exceptionally written blog post.
How to Choose Content for Top-Funnel Lead Generation
