OpGen Media: Marketing Ops & Demand Generation Insights

How to Create a Successful Demand Generation Strategy

May 21, 2020 11:53:48 AM / by Brandon Pindulic posted in B2B, Demand Generation, Lead Generation, Marketing Automation

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Having a comprehensive Demand Generation strategy helps companies cultivate awareness of and interest in their brand. When successful, demand generation increases your brand awareness, improves the quality of your leads, and ultimately helps you close more sales and win more customers. 

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Multi-Touch Attribution Models and When They are Most Effective

Mar 27, 2020 1:02:13 AM / by Taran Soodan posted in Demand Generation, Marketing Automation, SaaS, Digital Marketing

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Attribution Models: Why you need them

Marketing professionals are great at capturing and analyzing data – especially conversion rates. New software technologies make it easier than ever for businesses to analyze critical data like click-through rates and sales to drive financial decisions. 

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HubSpot vs Pardot: Which is the Right Choice for Your Business?

Feb 15, 2019 3:15:53 PM / by Ryan Bozeman posted in Marketing Automation, Pardot, HubSpot

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HubSpot and Pardot of the two most popular marketing automation platforms available today for SMB and mid-market companies. Our clients often have a tough choice deciding which will be the best fit for their business. Both offer a wide variety of features that cover the needs of most marketing operations.

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Marketing Automation Best Practice: Cleaning Up Your HubSpot Portal

Aug 1, 2018 10:45:54 AM / by Osman Sheikh posted in Marketing Automation

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Does Chaos Reign in Your HubSpot Portal?

Over time, your Hubspot portal may start to get unwieldy. Badly named lists, random workflows that do too many things, and an undisciplined approach to data cleanliness can lead to larger problems down the road.

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