OpGen Media: Marketing Ops & Demand Generation Insights

How to Track Attribution in HubSpot

Aug 6, 2020 2:20:18 AM / by Brandon Pindulic posted in Demand Generation, Marketing Automation, SaaS, Digital Marketing

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What is attribution?

When running marketing campaigns, it’s only natural to measure the outcome so you can justify your costs and prove there's an ROI. Now, suppose the campaign was a resounding success and you saw an increase in new leads and your sales team closed a lot of deals. Obviously, you did something right, but the question becomes: what did we do to get these results? Attribution can be tricky to track, but tools like HubSpot make it easier. 

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Using HubSpot Forms To Generate Leads

Aug 6, 2020 2:17:02 AM / by Brandon Pindulic posted in Lead Generation, Marketing Automation, HubSpot, Digital Marketing

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What Are HubSpot Forms?

A big part of B2B sales is making sure you have leads to convert. You may have built nice landing pages with HubSpot and have plenty of traffic coming in but it means nothing if leads aren’t being collected. This is where HubSpot’s forms come into the picture.

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How HubSpot Workflows Automate & Grow Your Business

Aug 6, 2020 2:13:21 AM / by Brandon Pindulic posted in Marketing Automation, HubSpot

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What is a HubSpot workflow?

HubSpot’s workflows can seem complicated, but their marketing automation features are industry-leading. Whether you’re running a business or building a brand, marketing automation is a crucial aspect when it comes to achieving growth. It allows you to take, everyday, time-consuming marketing tasks and automate them using HubSpot, freeing up time for the marketing and sales team to focus on more important tasks.

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How to Create a Successful Demand Generation Strategy

May 21, 2020 11:53:48 AM / by Brandon Pindulic posted in B2B, Demand Generation, Lead Generation, Marketing Automation

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Having a comprehensive Demand Generation strategy helps companies cultivate awareness of and interest in their brand. When successful, demand generation increases your brand awareness, improves the quality of your leads, and ultimately helps you close more sales and win more customers. 

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Multi-Touch Attribution Models and When They are Most Effective

Mar 27, 2020 1:02:13 AM / by Taran Soodan posted in Demand Generation, Marketing Automation, SaaS, Digital Marketing

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Attribution Models: Why you need them

Marketing professionals are great at capturing and analyzing data – especially conversion rates. New software technologies make it easier than ever for businesses to analyze critical data like click-through rates and sales to drive financial decisions. 

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HubSpot vs Pardot: Which is the Right Choice for Your Business?

Feb 15, 2019 3:15:53 PM / by Ryan Bozeman posted in Marketing Automation, Pardot, HubSpot

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HubSpot and Pardot of the two most popular marketing automation platforms available today for SMB and mid-market companies. Our clients often have a tough choice deciding which will be the best fit for their business. Both offer a wide variety of features that cover the needs of most marketing operations.

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Marketing Automation Best Practice: Cleaning Up Your HubSpot Portal

Aug 1, 2018 10:45:54 AM / by Osman Sheikh posted in Marketing Automation

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Does Chaos Reign in Your HubSpot Portal?

Over time, your Hubspot portal may start to get unwieldy. Badly named lists, random workflows that do too many things, and an undisciplined approach to data cleanliness can lead to larger problems down the road.

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