Your demand engine depends on a high-quality sales process. That sales process requires a rock-solid foundation to ensure you’re able to connect with your customers at every stage of the funnel. A powerful CRM tool can help.

Your customers demand a high-touch experience. To deliver, you must nurture each customer throughout their journey—no matter how long it takes.

Demand generation enables you to use each marketing tactic in your strategy to create touchpoints throughout the customer journey. As a result, you can build a lasting relationship with your customers that withstands the test of time (and those come-and-go marketing trends).

Software and SaaS companies take full advantage of available technology when it comes to providing services to their customers. Yet, many still fail to do the same for their business. Marketing automation technology makes it possible to gather more leads and B2B sales without doubling or tripling your work.

Modern technology has drastically improved digital marketing efforts. Thanks to marketing automation, marketing departments no longer handle monotonous chores like individually sending out emails, planning out call lists, or manually creating sales reports. Despite its benefits, countless marketers have failed to capitalize on lead scoring.

What is attribution?

When running marketing campaigns, it’s only natural to measure the outcome so you can justify your costs and prove there's an ROI. Now, suppose the campaign was a resounding success and you saw an increase in new leads and your sales team closed a lot of deals. Obviously, you did something right, but the question becomes: what did we do to get these results? Attribution can be tricky to track, but tools like HubSpot make it easier. 

What Are HubSpot Forms?

A big part of B2B sales is making sure you have leads to convert. You may have built nice landing pages with HubSpot and have plenty of traffic coming in but it means nothing if leads aren’t being collected. This is where HubSpot’s forms come into the picture.

What is a HubSpot workflow?

HubSpot’s workflows can seem complicated, but their marketing automation features are industry-leading. Whether you’re running a business or building a brand, marketing automation is a crucial aspect when it comes to achieving growth. It allows you to take, everyday, time-consuming marketing tasks and automate them using HubSpot, freeing up time for the marketing and sales team to focus on more important tasks.

Having a comprehensive Demand Generation strategy helps companies cultivate awareness of and interest in their brand. When successful, demand generation increases your brand awareness, improves the quality of your leads, and ultimately helps you close more sales and win more customers. 

Attribution Models: Why you need them

Marketing professionals are great at capturing and analyzing data – especially conversion rates. New software technologies make it easier than ever for businesses to analyze critical data like click-through rates and sales to drive financial decisions. 

HubSpot and Pardot of the two most popular marketing automation platforms available today for SMB and mid-market companies. Our clients often have a tough choice deciding which will be the best fit for their business. Both offer a wide variety of features that cover the needs of most marketing operations.