OpGen Media: Marketing Ops & Demand Generation Insights

Taran Soodan


Recent Posts

4 Smart Strategies to Generate More Leads By Extending the Reach of Your Content

Jan 29, 2020 2:53:04 PM / by Taran Soodan posted in content marketing, Demand Generation

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4 Smart Strategies to Generate More Leads By Extending the Reach of Your Content

If you own or market a B2B tech business, you know that opportunities for growth have never been stronger. You also know that, given the potential return on investment, competition in the tech industry is stiff. Said differently, for those SaaS and other tech companies that succeed, the reward is huge—for those that don't, there are lost investments, frustration, and disappointment.  

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How to Work with HubSpot Agencies

Nov 14, 2019 3:50:17 PM / by Taran Soodan posted in Lead Generation, HubSpot, Digital Marketing

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What are HubSpot Agencies?

HubSpot agency partners are experts who help you manage your HubSpot instance. They provide support with HubSpot implementation, marketing campaign management, CRM setup, integrations and more. These companies are certified in using HubSpot, get exclusive training and access to special resources to help out HubSpot customers. 

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What is SaaS Demand Generation?

Oct 9, 2019 3:39:05 PM / by Taran Soodan posted in Demand Generation, Lead Generation, Digital Marketing

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Mastering SaaS Demand Generation

Customers are the heart of your business. But customers don’t just magically show up at your doorstep ready to buy. They need to become aware of your product and over time build awareness of your brand and interest in your offering. As a SaaS company, you need to constantly be in contact with information about use cases, functionality, and benefits to stay on top of longer sales cycles that include many decision-makers. 

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