OpGen Media: Marketing Ops & Demand Generation Insights

How to Track Attribution in HubSpot

Aug 5, 2020 11:20:18 PM / by Brandon Pindulic posted in Demand Generation, Marketing Automation, SaaS, Digital Marketing

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What is attribution?

When running marketing campaigns, it’s only natural to measure the outcome so you can justify your costs and prove there's an ROI. Now, suppose the campaign was a resounding success and you saw an increase in new leads and your sales team closed a lot of deals. Obviously, you did something right, but the question becomes: what did we do to get these results? Attribution can be tricky to track, but tools like HubSpot make it easier. 

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Using HubSpot Forms To Generate Leads

Aug 5, 2020 11:17:02 PM / by Brandon Pindulic posted in Lead Generation, Marketing Automation, HubSpot, Digital Marketing

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What Are HubSpot Forms?

A big part of B2B sales is making sure you have leads to convert. You may have built nice landing pages with HubSpot and have plenty of traffic coming in but it means nothing if leads aren’t being collected. This is where HubSpot’s forms come into the picture.

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Using Content Optimization to Grow Your Business

Jul 15, 2020 12:44:35 PM / by Brandon Pindulic posted in content marketing, Demand Generation, Digital Marketing

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Why you Need Content Optimization

Content is king. For businesses looking to generate leads or sales from organic searches, content marketing can prove to be a valuable channel. Many businesses post content in the hopes of getting it to rank on the first page of Google. However, most content posted by businesses is in need of content optimization. Posting content is easy, but optimizing the content so it ranks well is tricky.

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B2B Content Marketing: How It Grows Your Business

Jul 5, 2020 3:59:54 PM / by Brandon Pindulic posted in content marketing, Demand Generation, Lead Generation, Digital Marketing

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Get More Leads with B2B Content Marketing

For B2B marketers, qualified leads are the ultimate measure of success. As a marketer or Demand Gen team, your goal is to generate leads for your B2B business in a consistent manner. There are a variety of channels to generate leads from including advertising, email, cold calling, and others. One underrated channel for lead generation is B2B content marketing.   

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How B2B Marketers Are Responding to COVID-19

Apr 29, 2020 10:20:33 AM / by Brandon Pindulic posted in Demand Generation, Marketing Operations, Digital Marketing

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What Demand Gen Experts Have to Say

With all in-person events having been cancelled or postponed due to the COVID-19 pandemic, we decided to engage in a bit of a conversation with some of our fellow marketers to see how they are handling the situation. We wanted to know how B2B companies of all sizes were adjusting and what their future plans looked like. This lead us to asking each other questions such as:

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What is Demand Generation?

Apr 22, 2020 10:32:40 PM / by Taran Soodan posted in Demand Generation, Lead Generation, Digital Marketing

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How to Improve Demand Generation

Marketing strategies have evolved significantly over the past two decades for businesses, thanks to the plethora of new communication channels, sources of data, and technological tools available to marketers. One of the latest strategies to arise is demand generation, an approach utilized by a wide variety of B2B SaaS companies and services companies to increase demand for their products or services. 

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Forecasting SaaS Growth: What Is the Ideal CAC LTV Ratio?

Apr 15, 2020 2:01:12 PM / by Taran Soodan posted in Demand Generation, Lead Generation, Digital Marketing, Website Optimization

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Using CAC:LTV to Grow Your SaaS Business

SaaS companies have a critical advantage that makes them appealing, compared to other types of companies and startups: the ability to scale. However, there are a few problems SaaS companies inevitably face. First, forecasting growth is exceptionally difficult, especially if you don’t fully understand the variables. Second, maintaining a proper balance of costs and revenue is vital if you want to succeed long-term. 

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Multi-Touch Attribution Models and When They are Most Effective

Mar 26, 2020 10:02:13 PM / by Taran Soodan posted in Demand Generation, Marketing Automation, SaaS, Digital Marketing

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Attribution Models: Why you need them

Marketing professionals are great at capturing and analyzing data – especially conversion rates. New software technologies make it easier than ever for businesses to analyze critical data like click-through rates and sales to drive financial decisions. 

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A Simple B2B 5-Step Content Distribution Framework

Dec 27, 2019 1:43:11 PM / by Brandon Pindulic posted in content marketing, Digital Marketing

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A Simple 5-Step Content Distribution Framework for Growing Awareness

You just uploaded an awesome piece of content to your website. Maybe you spent long hours doing the research and crafting the sentences by yourself, to ensure that the article was perfect in every way. Or maybe you outsourced to an expert, and now your investment has paid off with an exceptionally written blog post.

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How to Work with HubSpot Agencies

Nov 14, 2019 12:50:17 PM / by Taran Soodan posted in Lead Generation, HubSpot, Digital Marketing

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What are HubSpot Agencies?

HubSpot agency partners are experts who help you manage your HubSpot instance. They provide support with HubSpot implementation, marketing campaign management, CRM setup, integrations and more. These companies are certified in using HubSpot, get exclusive training and access to special resources to help out HubSpot customers. 

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