OpGen Media: Marketing Ops & Demand Generation Insights

HubSpot Vs. Autopilot: Which is a Better Fit for Your Organization?

May 7, 2018 10:41:37 AM / by Brandon Pindulic

Committing to a marketing automation platform is just like selecting CRM, your selection impacts your business significantly from Marketing to Sales. From tracking your potential leads to sales opportunities and closed revenue, to marketing attribution and more, your marketing automation platform is the driving force. 

An Assessment of Hubspot vs Autopilot?
After deciding a marketing automation platform is the right choice, every business owner or marketing lead must assess their needs. After conducting a deep dive into Hubspot versus Autopilot, we found several major differences along with some overlap. The assessment included a check of common functions and features liked email marketing, in-app messaging, SMS integration, and more.

What Are the Major Differences Between Both Marketing Automation Platforms?
According to Nuclear Research, over 95% of organizations reported some major benefit from the use of marketing automation. While Hubspot primarily serves SMB’s, Autopilot contrasts by working with freelancers and small businesses, general speaking.

Some options only available with Hubspot are:

·      Landing page hosting is especially advantageous for a product or service-based business interested in testing multiple design strategies at once.

·      The native blogging tool makes it easy to publish and manage blogs online for companies with multiple brands or strategies.

·      One feature that is especially useful for a large business is lead scoring. With multitudes of leads, a scoring system is necessary for prioritizing work order. In the case of a smaller company or a company that is primarily B2C or deals with smaller deal sizes this feature might not be required.

·      HubSpot spent a considerable amount of funding in the development of their analytics capabilities. For highly trafficked sites and lead/customer activity, the access to analytics can provide customer insights, note trends that would be otherwise unrecognizable, and even track ad spend and conversions per channel. These are crucial insights.

Some options only available with Autopilot are:

·      SMS integration works well or a customer service-oriented business in which immediate service response is required. This is convenient when a text needs to reach the entire customer base or a customer service inquiry occurs.  (Note: HubSpot does have several integrations that could serve this need too, however)

·      For organizations looking for a monthly service without an annual contract, Autopilot makes the most sense. Hubspot requires an annual contract and has an onboarding fee.

·      Direct mail is alive and well with Autopilot’s offering of direct mail automation. Instead of focusing solely on digital marketing, this company takes a step outward by allowing customers to use their native integration with Lob for direct mail.

Prior to selecting a marketing automation service, reach out to a service professional at any company you are interested in to learn about specific services. HubSpot and Autopilot are both constantly adding new features at the insistence of their customer base.

At OpGen Media, we are also a Certified HubSpot Partner Agency, and we have a great deal of experience working with Autopilot.

Should You Choose Hubspot or Autopilot?

From the breadth and depth of services, either Hubspot or Autopilot would be valuable to a growing B2B or B2C organization. Both companies make it easier to manage email marketing, customer relationship management, and online support. As a general rule, Hubspot is the more complete and robust marketing automation platform, but Autopilot is great for small businesses and freelancers who are interested in a less expensive, lightweight solution.

 

 

 

Brandon Pindulic

Written by Brandon Pindulic