OpGen Media: Marketing Ops & Demand Generation Insights

Brandon Pindulic


Recent Posts

Why Product Engagement Metrics Should Drive Your SaaS Strategies

May 21, 2020 12:28:58 PM / by Brandon Pindulic posted in B2B, SaaS

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What are product engagement metrics in the SaaS model?

Gathering and analyzing metrics is the most critical aspect of every business strategy. Regardless of industry, metrics are the foundation for smart business decisions. When your business is a SaaS business, all metrics are important. However, if you want to grow your business, product engagement metrics should drive your marketing and business strategies.

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How to Create a Successful Demand Generation Strategy

May 21, 2020 11:53:48 AM / by Brandon Pindulic posted in B2B, Demand Generation, Lead Generation, Marketing Automation

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Having a comprehensive Demand Generation strategy helps companies cultivate awareness of and interest in their brand. When successful, demand generation increases your brand awareness, improves the quality of your leads, and ultimately helps you close more sales and win more customers. 

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How B2B Marketers Are Responding to COVID-19

Apr 29, 2020 1:20:33 PM / by Brandon Pindulic posted in Demand Generation, Marketing Operations, Digital Marketing

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What Demand Gen Experts Have to Say

With all in-person events having been cancelled or postponed due to the COVID-19 pandemic, we decided to engage in a bit of a conversation with some of our fellow marketers to see how they are handling the situation. We wanted to know how B2B companies of all sizes were adjusting and what their future plans looked like. This lead us to asking each other questions such as:

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CARES Act: How Small Business Owners Can Take Action

Apr 6, 2020 12:25:39 PM / by Brandon Pindulic posted in Small Business

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Note: The CARES Act was recently signed into law on Friday, March 27th 2020. This is written from the perspective of a small business and should not be considered legal nor tax advice.

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A Simple B2B 5-Step Content Distribution Framework

Dec 27, 2019 4:43:11 PM / by Brandon Pindulic posted in content marketing, Digital Marketing

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A Simple 5-Step Content Distribution Framework for Growing Awareness

You just uploaded an awesome piece of content to your website. Maybe you spent long hours doing the research and crafting the sentences by yourself, to ensure that the article was perfect in every way. Or maybe you outsourced to an expert, and now your investment has paid off with an exceptionally written blog post.

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[e-book] B2B Lead Nurturing: An Introduction, Strategies & Tactics

Aug 2, 2019 5:01:13 PM / by Brandon Pindulic posted in Lead Nurturing

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Lead nurturing strategies form the backbone of your B2B marketing efforts. A proper lead nurture is the catalyst to converting leads and MQLs into educated buyers. 

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[Video] Live Website Teardown with OpGen Media & Crazy Egg

Jul 24, 2019 2:38:41 PM / by Brandon Pindulic

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In this webinar, which you can view below, Suneet Bhaat, GM of Crazy Egg, and Brandon Pindulic, CEO of OpGen Media, dissect a landing page from one of our amazing clients, Onfleet

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HubSpot Vs. Autopilot: Which is a Better Fit for Your Organization?

May 7, 2018 10:41:37 AM / by Brandon Pindulic

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Committing to a marketing automation platform is just like selecting CRM, your selection impacts your business significantly from Marketing to Sales. From tracking your potential leads to sales opportunities and closed revenue, to marketing attribution and more, your marketing automation platform is the driving force. 

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What Is Your Payback Period and How Does This Affect Your Revenue Growth?

Mar 26, 2018 8:25:03 PM / by Brandon Pindulic

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Figuring out the best metrics to use for your SaaS KPIs can be a difficult task. Many companies spend their time searching for a “wonder metric” that rises above the rest to provide a flawless top-down view of their business. Unfortunately, that metric does not exist. There are, however, some metrics that come close, allowing you to simplify your operations while providing an in-depth look into the health of their business.

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HubSpot Lead Generation

Mar 1, 2018 12:15:08 AM / by Brandon Pindulic

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When we work with new clients on lead generation, one of the first steps that we take is to make sure we can connect to their Marketing Automation API so that we can pass new leads into the system. In this instance, we're going to be focusing on HubSpot and how to setup HubSpot for third-party lead generation. We created this documentation as an instructional post for our clients to maximize lead flow and conversions, and we want to share it with all B2B marketers. 

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