Here at OpGen Media, we’re kicking off a weekly series where we interview leading demand generation experts on various sales & marketing challenges, strategies, and tips. This week, we kick-off the series with Logan Mallory, Director of Digital Marketing at Jive Communications.
Demand Generation Expert Interview - Logan Mallory, Jive Communications
Sep 27, 2017 7:41:51 AM / by Brandon Pindulic
How to Choose Content for Top-Funnel Lead Generation
Jan 20, 2017 7:19:36 AM / by Brandon Pindulic posted in B2B, content marketing, Demand Generation, Lead Generation, Lead Nurturing
How to Choose Content for Top-Funnel Lead Generation
Getting The Most Out Of Your Lead Nurturing Strategy
Nov 7, 2016 9:21:59 AM / by Brandon Pindulic
One of the most critical, but often overlooked pieces of the demand generation puzzle, is lead nurturing. But, what does lead nurturing really accomplish? And why is this important?