OpGen Media: Marketing Ops & Demand Generation Insights

CARES Act: How Small Business Owners Can Take Action

Apr 6, 2020 12:25:39 PM / by Brandon Pindulic posted in Small Business

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Note: The CARES Act was recently signed into law on Friday, March 27th 2020. This is written from the perspective of a small business and should not be considered legal nor tax advice.

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How to Improve Sales Enablement with HubSpot

Apr 1, 2020 3:26:19 PM / by Taran Soodan posted in Demand Generation, Lead Generation, Lead Nurturing, SaaS

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Using HubSpot to Improve Sales Enablement

Sales enablement is a strategy that helps all customer-facing employees in B2B businesses provide value during every customer interaction throughout the buyer lifecycle. The result is a personalized and engaging customer experience that ultimately results in customer retention, sales, and business growth. 

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Multi-Touch Attribution Models and When They are Most Effective

Mar 27, 2020 1:02:13 AM / by Taran Soodan posted in Demand Generation, Marketing Automation, SaaS, Digital Marketing

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Attribution Models: Why you need them

Marketing professionals are great at capturing and analyzing data – especially conversion rates. New software technologies make it easier than ever for businesses to analyze critical data like click-through rates and sales to drive financial decisions. 

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4 Smart Strategies to Generate More Leads By Extending the Reach of Your Content

Jan 29, 2020 2:53:04 PM / by Taran Soodan posted in content marketing, Demand Generation

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4 Smart Strategies to Generate More Leads By Extending the Reach of Your Content

If you own or market a B2B tech business, you know that opportunities for growth have never been stronger. You also know that, given the potential return on investment, competition in the tech industry is stiff. Said differently, for those SaaS and other tech companies that succeed, the reward is huge—for those that don't, there are lost investments, frustration, and disappointment.  

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A Simple B2B 5-Step Content Distribution Framework

Dec 27, 2019 4:43:11 PM / by Brandon Pindulic posted in content marketing, Digital Marketing

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A Simple 5-Step Content Distribution Framework for Growing Awareness

You just uploaded an awesome piece of content to your website. Maybe you spent long hours doing the research and crafting the sentences by yourself, to ensure that the article was perfect in every way. Or maybe you outsourced to an expert, and now your investment has paid off with an exceptionally written blog post.

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How to Work with HubSpot Agencies

Nov 14, 2019 3:50:17 PM / by Taran Soodan posted in Lead Generation, HubSpot, Digital Marketing

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What are HubSpot Agencies?

HubSpot agency partners are experts who help you manage your HubSpot instance. They provide support with HubSpot implementation, marketing campaign management, CRM setup, integrations and more. These companies are certified in using HubSpot, get exclusive training and access to special resources to help out HubSpot customers. 

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What is SaaS Demand Generation?

Oct 9, 2019 3:39:05 PM / by Taran Soodan posted in Demand Generation, Lead Generation, Digital Marketing

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Mastering SaaS Demand Generation

Customers are the heart of your business. But customers don’t just magically show up at your doorstep ready to buy. They need to become aware of your product and over time build awareness of your brand and interest in your offering. As a SaaS company, you need to constantly be in contact with information about use cases, functionality, and benefits to stay on top of longer sales cycles that include many decision-makers. 

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[Infographic] HubSpot vs Pardot

Aug 13, 2019 10:12:45 AM / by Ryan Bozeman

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As marketing automation systems become a critical component to SMB and mid-market companies' marketing stack, there’s much to consider when deciding upon a platform. Many of our clients have a difficult choice determining which solution is the best fit for their business as both platforms provide a variety of features and functionality that cover the needs of most marketing operations aspects. 

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[e-book] B2B Lead Nurturing: An Introduction, Strategies & Tactics

Aug 2, 2019 5:01:13 PM / by Brandon Pindulic posted in Lead Nurturing

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Lead nurturing strategies form the backbone of your B2B marketing efforts. A proper lead nurture is the catalyst to converting leads and MQLs into educated buyers. 

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[Video] Live Website Teardown with OpGen Media & Crazy Egg

Jul 24, 2019 2:38:41 PM / by Brandon Pindulic

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In this webinar, which you can view below, Suneet Bhaat, GM of Crazy Egg, and Brandon Pindulic, CEO of OpGen Media, dissect a landing page from one of our amazing clients, Onfleet

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