Having a comprehensive Demand Generation strategy helps companies cultivate awareness of and interest in their brand. When successful, demand generation increases your brand awareness, improves the quality of your leads, and ultimately helps you close more sales and win more customers.
What Demand Gen Experts Have to Say
With all in-person events having been cancelled or postponed due to the COVID-19 pandemic, we decided to engage in a bit of a conversation with some of our fellow marketers to see how they are handling the situation. We wanted to know how B2B companies of all sizes were adjusting and what their future plans looked like. This lead us to asking each other questions such as:
How to Improve Demand Generation
Marketing strategies have evolved significantly over the past two decades for businesses, thanks to the plethora of new communication channels, sources of data, and technological tools available to marketers. One of the latest strategies to arise is demand generation, an approach utilized by a wide variety of B2B SaaS companies and services companies to increase demand for their products or services.
Using CAC:LTV to Grow Your SaaS Business
SaaS companies have a critical advantage that makes them appealing, compared to other types of companies and startups: the ability to scale. However, there are a few problems SaaS companies inevitably face. First, forecasting growth is exceptionally difficult, especially if you don’t fully understand the variables. Second, maintaining a proper balance of costs and revenue is vital if you want to succeed long-term.
Note: The CARES Act was recently signed into law on Friday, March 27th 2020. This is written from the perspective of a small business and should not be considered legal nor tax advice.
Using HubSpot to Improve Sales Enablement
Sales enablement is a strategy that helps all customer-facing employees in B2B businesses provide value during every customer interaction throughout the buyer lifecycle. The result is a personalized and engaging customer experience that ultimately results in customer retention, sales, and business growth.
Attribution Models: Why you need them
Marketing professionals are great at capturing and analyzing data – especially conversion rates. New software technologies make it easier than ever for businesses to analyze critical data like click-through rates and sales to drive financial decisions.
4 Smart Strategies to Generate More Leads By Extending the Reach of Your Content
If you own or market a B2B tech business, you know that opportunities for growth have never been stronger. You also know that, given the potential return on investment, competition in the tech industry is stiff. Said differently, for those SaaS and other tech companies that succeed, the reward is huge—for those that don't, there are lost investments, frustration, and disappointment.
A Simple 5-Step Content Distribution Framework for Growing Awareness
You just uploaded an awesome piece of content to your website. Maybe you spent long hours doing the research and crafting the sentences by yourself, to ensure that the article was perfect in every way. Or maybe you outsourced to an expert, and now your investment has paid off with an exceptionally written blog post.
What are HubSpot Agencies?
HubSpot agency partners are experts who help you manage your HubSpot instance. They provide support with HubSpot implementation, marketing campaign management, CRM setup, integrations and more. These companies are certified in using HubSpot, get exclusive training and access to special resources to help out HubSpot customers.