OpGen Media: Marketing Ops & Demand Generation Insights

[Infographic] HubSpot vs Pardot

Aug 13, 2019 10:12:45 AM / by Ryan Bozeman

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As marketing automation systems become a critical component to SMB and mid-market companies' marketing stack, there’s much to consider when deciding upon a platform. Many of our clients have a difficult choice determining which solution is the best fit for their business as both platforms provide a variety of features and functionality that cover the needs of most marketing operations aspects. 

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[e-book] B2B Lead Nurturing: An Introduction, Strategies & Tactics

Aug 2, 2019 5:01:13 PM / by Brandon Pindulic posted in Lead Nurturing

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Lead nurturing strategies form the backbone of your B2B marketing efforts. A proper lead nurture is the catalyst to converting leads and MQLs into educated buyers. 

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[Video] Live Website Teardown with OpGen Media & Crazy Egg

Jul 24, 2019 2:38:41 PM / by Brandon Pindulic

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In this webinar, which you can view below, Suneet Bhaat, GM of Crazy Egg, and Brandon Pindulic, CEO of OpGen Media, dissect a landing page from one of our amazing clients, Onfleet

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HubSpot vs. Act-On — What Is the Best Choice For Your Business?

May 20, 2019 3:10:20 PM / by Ryan Bozeman posted in Marketing Operations

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Choosing the right digital marketing and automation software is an important choice. It sets the stage for the future of your digital operations — what campaigns you run, what channels you focus on, and how you scale your marketing efforts are all affected by your choice.

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Internal Hire vs. External Agency: Which Makes More Sense?

Apr 24, 2019 7:48:41 PM / by Ryan Bozeman posted in Marketing Operations

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When companies move to expand their marketing operations, their early steps are often impeded by a common question — “Should I hire a marketing person internally, or work with an agency?”

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3 Types of Email Sequences Every SaaS Company Should Develop

Apr 10, 2019 6:21:42 PM / by Ryan Bozeman posted in SaaS

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For software-as-a-service (SaaS) companies, their ability to educate their audience and convey value plays a defining role in their success. As the founder of an agency that has worked with SaaS companies selling into a wide range of industries, I’ve often found that the more effectively companies are able to communicate that value, the better all of their marketing initiatives become.

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HubSpot vs Pardot: Which is the Right Choice for Your Business?

Feb 15, 2019 3:15:53 PM / by Ryan Bozeman posted in Marketing Automation, Pardot, HubSpot

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HubSpot and Pardot of the two most popular marketing automation platforms available today for SMB and mid-market companies. Our clients often have a tough choice deciding which will be the best fit for their business. Both offer a wide variety of features that cover the needs of most marketing operations.

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Google Analytics for SaaS: 5 Custom Segments You Should be Using

Oct 19, 2018 8:23:59 AM / by Osman Sheikh posted in B2B

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Google Analytics is the industry standard for tracking website visitors and their behaviors. Even out-of-the-box, it provides deep insight into how people use your website. For SaaS businesses however, additional customization is necessary to get a complete view of how visitors interact with your website.

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Reporting on Content Marketing with Salesforce and HubSpot

Oct 3, 2018 2:52:47 PM / by Osman Sheikh

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Do you really understand how your content affects revenue?

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The Future Of B2B SaaS: How NYC Reinvented Their SaaS Ecosystem

Aug 7, 2018 12:42:32 PM / by Brian Leguizamon posted in B2B, SaaS, Infographic

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Let’s try a little thought experiment.

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