Having a comprehensive Demand Generation strategy helps companies cultivate awareness of and interest in their brand. When successful, demand generation increases your brand awareness, improves the quality of your leads, and ultimately helps you close more sales and win more customers.
What Demand Gen Experts Have to Say
With all in-person events having been cancelled or postponed due to the COVID-19 pandemic, we decided to engage in a bit of a conversation with some of our fellow marketers to see how they are handling the situation. We wanted to know how B2B companies of all sizes were adjusting and what their future plans looked like. This lead us to asking each other questions such as:
Note: The CARES Act was recently signed into law on Friday, March 27th 2020. This is written from the perspective of a small business and should not be considered legal nor tax advice.
A Simple 5-Step Content Distribution Framework for Growing Awareness
You just uploaded an awesome piece of content to your website. Maybe you spent long hours doing the research and crafting the sentences by yourself, to ensure that the article was perfect in every way. Or maybe you outsourced to an expert, and now your investment has paid off with an exceptionally written blog post.
Lead nurturing strategies form the backbone of your B2B marketing efforts. A proper lead nurture is the catalyst to converting leads and MQLs into educated buyers.
Committing to a marketing automation platform is just like selecting CRM, your selection impacts your business significantly from Marketing to Sales. From tracking your potential leads to sales opportunities and closed revenue, to marketing attribution and more, your marketing automation platform is the driving force.
Figuring out the best metrics to use for your SaaS KPIs can be a difficult task. Many companies spend their time searching for a “wonder metric” that rises above the rest to provide a flawless top-down view of their business. Unfortunately, that metric does not exist. There are, however, some metrics that come close, allowing you to simplify your operations while providing an in-depth look into the health of their business.
When we work with new clients on lead generation, one of the first steps that we take is to make sure we can connect to their Marketing Automation API so that we can pass new leads into the system. In this instance, we're going to be focusing on HubSpot and how to setup HubSpot for third-party lead generation. We created this documentation as an instructional post for our clients to maximize lead flow and conversions, and we want to share it with all B2B marketers.
Having a deep understanding of your software-as-a-service (SaaS) business’ traffic is a fundamental piece of the financial health puzzle. To gain that understanding, you have to dive deep into each channel, evaluating and optimizing each separately from one other. What most SaaS companies underestimate is just how much the expectations and needs of their audience can diverge between organic and paid traffic sources. Often, the traffic that comes through each channel arrives for different reasons, with completely different goals.