Here at OpGen Media, we’re kicking off a weekly series where we interview leading demand generation experts on various sales & marketing challenges, strategies, and tips. This week, we kick-off the series with Logan Mallory, Director of Digital Marketing at Jive Communications.
How to Choose Content for Top-Funnel Lead Generation
One of the most critical, but often overlooked pieces of the demand generation puzzle, is lead nurturing. But, what does lead nurturing really accomplish? And why is this important?