When we work with new clients on lead generation, one of the first steps that we take is to make sure we can connect to their Marketing Automation API so that we can pass new leads into the system. In this instance, we're going to be focusing on HubSpot and how to setup HubSpot for third-party lead generation. We created this documentation as an instructional post for our clients to maximize lead flow and conversions, and we want to share it with all B2B marketers.
Having a deep understanding of your software-as-a-service (SaaS) business’ traffic is a fundamental piece of the financial health puzzle. To gain that understanding, you have to dive deep into each channel, evaluating and optimizing each separately from one other. What most SaaS companies underestimate is just how much the expectations and needs of their audience can diverge between organic and paid traffic sources. Often, the traffic that comes through each channel arrives for different reasons, with completely different goals.
To start, this blog post isn’t about generating more sales opportunities and building a scalable demand generation process like our other posts such as this one and this one. Rather, it’s about our year in 2017, a Thank You to our clients, and a Congratulations to our team and a look ahead for our 2018 plans.
What do the top B2B content marketers have in common?
With our second demand generation expert interview (see our first here with Logan Mallory of Jive Communications), I’m proud to welcome Kamil Rextin, Demand Generation Manager at CrowdRIff.
Here at OpGen Media, we’re kicking off a weekly series where we interview leading demand generation experts on various sales & marketing challenges, strategies, and tips. This week, we kick-off the series with Logan Mallory, Director of Digital Marketing at Jive Communications.
How to Choose Content for Top-Funnel Lead Generation
One of the most critical, but often overlooked pieces of the demand generation puzzle, is lead nurturing. But, what does lead nurturing really accomplish? And why is this important?